Vlisco, it’s about stories

170 years ago, a ship sailed from Java to Holland, returning unsold fabric to the factory in the southern Netherlands, when they stopped in West-Africa for supplies. On a whim, they tried to sell their high quality cargo at a local market; lo and behold: the women went crazy!

Ever since then, Vlisco has been the market leader in high end fabrics in West and Central Africa. African fashion is all about fabrics, not about designers. You by a piece of fabric at the market, and then you have a dress made out of it by the local tailor. For every occasion another dress: weddings, church, birth… The design of the fabric is chosen to go with the occasion, and with the image the woman wants to display. Every design tells its own story, and is named after that story. Named by the African women that buy the fabrics, not by the designers in the Netherlands! The designers only give the fabrics a number, no more. And then, when it hits the stores and markets, it gets a fitting name and story. It even happens that when a less popular fabric suddenly gets an interesting name, it becomes popular, because of the attached story!

VGtv Station ID

For their internal communications, Vlisco asked for a logo, a station ID & leader, which fit their house style and reflected the high quality of their fabric designs. The design had to be luxurious, connecting to the Vlisco image in Africa. One of the most successful and longest existing designs was used for the fabric in the animation. Here’s the animated station ID for your enjoyment: